The Loyal Lakers postcard was an appeal aimed at recruiting people to join the Loyal Laker Program. The program is aimed at bringing in smaller monthly gifts from those who may be unable to give large gifts. As a member of the program, you receive benefits that include invitations to other events and networking opportunities with some of the areas most influential individuals. The goal of this piece was to create a visually appealing postcard that will provide recipients with information about the program.

To accomplish this, the postcard is designed using our GVSU branding with a bold, engaging cover that includes the name of the program and an anchor pattern printed with a glossy clear-coat. The anchor in the logo is used throughout the postcard, and serves as the unifying element representing the Loyal Lakers Program. The back of the post card is full of information, so implementing a clear hierarchy of the information was important.