Finkelstein 1-Year Stewardship

This piece was done as a thank you to donors who donated to the new Raleigh J. Finkelstein Hall at GVSU. The building houses six health-related departments for the University. The goal of this stewardship mailer was to not only thank donors, but provide them with real life examples of how their gifts benefited students in a variety of departments.

To achieve this, the design included three different student quotes expressing their gratitude of the gifts received as well as an engaging five panel roll fold. The bright color pallet combined with the traditional GVSU blue was used to keep the recipient engaged with the piece as the continue to unfold the brochure. The envelope used recycled paper as a means of being green, while the colors on the envelope connect visually to the enclosed color pallet.