GVSU Development Holiday Cards

These holiday cards are sent to a large list of donors who gave throughout the year. The cards are sent as a thank you for all the giving done and to spread some holiday cheer during the Thanksgiving and Winter holiday months. The goal of this piece was to create a warm and uplifting message to donors to show the Universities appreciation for all they do.

To accomplish this, I decided to use photos of iconic GVSU locations shot during their according seasons. The photos are comforting, easily identifiable and are placed below the large, decorative script text. The message of these is simple, but designed with the intention of creating a warm, caring feeling for all who receive them.