Alumni Leadership Circle Welcome Packet

The Alumni Leadership Circle welcome packet is a booklet aimed at welcoming donors who gave gifts that qualified them to be a part of this elite group of individuals who fall into the top 10% of alumni philanthropists. The packet outlines the benefits of being a part of the circle and highlights how their gifts have impacted their recipients. The goal of this booklet was to create a visually engaging piece that clearly displayed all of the information regarding the circle in a digestible and organized manner.

The accomplish this, the booklet was designed with a very open layout with lots of white space. The white space allows the viewers to easily process and organize the information presented. The design followed the GVSU branding using Grand Valley blue and Gotham as the main typeface. The cover is sleek, with a matte blue complimented by the foil stamping of the decorative wreath in order to convey a sense of sophistication and importance that comes with being a circle member.