GVSU Bucket Card

The GVSU Bucket Card is a stewardship piece aimed at thanking donors who gave to particular funds during the Laker Effect Campaign. This card was sent to donors who made gifts to the engineering center. It includes a photo and quote from a student who was directly impacted by the gifts given and highlights some of the benefits the student received. The goal of this piece was to thank donors through the use of direct student experiences and an engaging design aimed at bringing a sense of pride to its recipients.

To accomplish this, the card was designed as a horizontal, single fold card with a photo of the student with a block quote on the inside, and a bold, exciting outside design. The design follows the Laker Effect brand guidelines by incorporating shades of blue and green and using Gotham and Garamond typefaces.